Level the Playing Field with Ariba Discovery

Increasingly, buyers say they'll find you when they're good and ready to buy. That firewall sure can make it hard to prospect new customers and engage with them beforehand. But now you can level the playing field with Ariba Discovery, and put your business right in front of active and qualified buyers at the moment of opportunity. With consumer-like usability and real-time collaboration, along with handy communication and self-help tools, you'll find it easy to cost-effectively promote your business and drive sales. All in all, Ariba Discovery can help you:

• Gain access to a global community of purchase-ready buyers
  Open the door to a lucrative, global community of more than 15,000 buyers, including half of the Global 2000. Ariba Discovery's automated matching and screening capabilities identify the right business opportunities for you. And when you receive a match notification about a buyer's posting, you can be confident it originated with a decision-maker who is ready to buy. You'll be equipped with tools for quick response, and while the buyer considers your offer you can move on to the next opportunity.
• Cost-effectively market your business
  Mass marketing, targeted marketing, micro-marketing, and now, nano-marketing? How do you keep up, and leverage every marketing channel for maximum ROI? Online, with highly targeted, instant communications, that's how. It's easy to peddle your wares in the world's largest trading partner community when you have a compelling online presence and a wide range of cost-effective marketing tools at your disposal. These including advanced public profile management functionality, buyer endorsements, activity monitoring, advanced search, and more.
• Speed up your sales cycles
  Just think of all the time you spend making those seven contacts to land one sale, and then closing the deal through numerous phone, fax, and email exchanges. No wonder sales cycles are so long. Shorten them with Ariba Discovery's comprehensive toolset, specifically designed to speed up seller/buyer interaction and relationship development. For example, RFP/RFI matching services provide leads to pre-qualified, purchase-ready buyers. Leads are efficiently managed and organized with the Ariba Discovery dashboard. And whenever you need to work with your customers, online messaging and web meetings let you do so in real-time.
• Strengthen your competitive advantage
  Of course, you're more successful when you can differentiate your business from the competition. One easy way is with Ariba's ADVANTAGE Program, because purchase-ready buyers see ADVANTAGE sellers first. Become an ADVANTAGE seller, and you can develop a stronger online presence, increase your exposure, and secure preferential ranking in categories and search results. Only ADVANTAGE members have enhanced profiles that can include tailored marketing messages, detailed company descriptions, logos, links to relevant websites, and more. Plus, you get exclusive access to premium resources and educational tools, like industry benchmarking data and best practices in B2B online marketing.

And the greatest advantage you have with Ariba Discovery is its integration with the Ariba Commerce Cloud, the most efficient, effective, and universally adopted platform for collaborative commerce. It gives you everything you need, including market-leading applications for spend management, collaborative finance management, and sales acceleration management, all delivered as scalable, cost-effective, and burden-free cloud-based services.

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